We’ve heard it time and again. Our friends want to promote sustainable fashion, but they don’t have time to scour flea markets and thrift stores. Or they don’t want to wear something that has been used. We’re firm believers in the mantra “One size does not fit all”, and the idea of making the choices that create the happiest you. Taking your comments to heart, we researched solutions and couldn’t be more excited to bring you not only an online shopping experience, but a solution.
Sica Schmitz, Creator and Founder of Bead and Reel, was a frustrated shopper herself before she founded a one-stop- shop for the eco-conscious customer. Her curation provides pieces that are flattering, with a feel-good wearability. When you tap through her selection, you’ll find yourself in a virtual Eco Boutique that covers everything.
What’s unique about Bead and Reel’s mission is that their range in honoring sustainability is as broad as their curated selection. Their products include options that are eco-friendly, cruelty-free, sweatshop-free, thoughtful to animals, fair trade, made in America, organic, recycled, upcycled, zero waste, vegan, and philanthropic.
Start making a difference with your purchases and shop Bead and Reel
Written by Joanna Heitz
Photos by Felicia Lasala